Bag Košice and its story

Entering the third Millennium, many cities and villages ask designers to create logotypes so as to keep track of the so-called urban marketing of current western Europe. The striving effort to talk about the city through a visually united language today seems to be more a necessity rather than just an opportunity. My ambition is to grasp the city’s essence and communicate it through language understandable to a relevant audience willing to identify with it. Of course, it will never work for everyone, and I am fully aware of the fact that everything is in motion, and every concept meets its borders at one point or the other and is later replaced by a new one. In my set Košice and its story, I create space to depict the city’s story with a bit of secrecy.